Marketing teams juggle mediums, metrics and stakeholder goals every day. The increasing pressure to be accessible can feel like just another plate to keep spinning.
But it doesn’t have to be.
We’ll break down some of the easiest ways to build online accessibility into what you’re already doing, including:
1) different ways to showcase the possible return on your time, including strategies around personas and content;
2) selling the value;
3) quick checks you can do without being an expert.
This session is geared towards both marketing teams and PMs who are faced with the challenge of incorporating, educating and justifying the budget for accessibility initiatives.